FAY, as we affectionately call it, was founded by the O'Connell Family. U of A grads, Brian and Khara found their way back to AR after adventures that eventually landed them in Denver in 2008, where they founded Renegade Brewing Company in Denver's Santa Fe Arts District in 2011. After Renegade’s growth and success in Colorado, they found their way back to Arkansas in 2019. In 2022, after stumbling upon the location for FAY during a Goodwill drop off, Brian decided it was time to get back in the beer game. "This time we want to focus just on the community aspect of beer. We won't be chasing medals or mass expansion. We will produce sessionable, full-flavored beers to gather around. We will serve simple food at reasonable prices so you can be out in the world again finding a third place that isn't home or your workplace."

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In 2025, Brian and Khara passed their torch to Laurence and Allison. Laurence is from the San Francisco Bay Area and had been perfecting his homebrewing since 2015, winning the People’s Choice Award at Central Arkansas’s Little Rocktoberfest competition in 2019 with his group Prospectus Brewing.  His flavorful beers often deemed “incredibly drinkable” by beer lovers and non-beer lovers alike, made another well received premiere at their wedding tap tasting in 2022.  Allison is an Arkansas native, hailing from Pine Bluff and she has been an avid homebrew assistant for Laurence and has loved the chance to serve with him at homebrew tap tastings events, she is also a huge fan of punny beer names.  They met while living in Little Rock in 2018 and moved to NWA in 2022.  When by chance they stumbled upon the opportunity to turn this passion into a reality they jumped at the prospect, excited to continue the excellent work that the O’Connell’s had begun.  It felt “kismet that the brewery began around the time our NWA journey started, we can’t wait to dive in.”